‘Playing safe is a call to action to change the way we promote responsible gambling’

Playing Safe Principles

The British casino industry is committed to caring for its customers and we want the public, the government and our regulator (The Gambling Commission) to have confidence in the way we conduct our business.

We believe the best way to secure that confidence is to demonstrate unequivocally that we embrace the spirit, as well as the letter, of the 2005 Gambling Act.

Playing Safe expresses our commitment to doing more than the minimum required by law to promote responsible gambling.

Playing Safe sets out who we are, what we are doing now to safeguard our customers, and what we will do next to ensure that casinos remain the safest place to gamble.

Playing Safe Four Years On


Playing Safe Three Years On Playing Safe Two Years On Playing Safe One Year On Playing Safe Initiative